Mr.Thanks
Mr.Thanks
Good morning, everyone. Today’s lecture is titled “Learning from Rising Vegetable Prices: An Apparel Industry Strategy.” We’ll be discussing marketing perspectives that can be applied to the apparel industry, drawing insights from the recent surge in vegetable prices.

Recently, we’ve seen a sharp increase in the price of vegetables, particularly cabbage. This is due to a complex combination of factors, including unfavorable weather conditions, rising production costs, and changes in distribution systems.

However, instead of viewing this as solely an agricultural issue, let’s consider it from the perspectives of “responding to price fluctuations,” “building relationships with customers,” and “creating added value.” By doing so, we can uncover valuable lessons applicable to the apparel industry.

Apparel companies face similar challenges, such as fluctuating material prices, supply chain disruptions, and maintaining brand value.

So, let’s delve into the key points we can learn from the vegetable industry and how they can be applied to the apparel business.


By planning developer

大手アパレルメーカーで30年間勤務し、国内では営業・商品企画・事業企画・他社とのコラボレーションを推進する部門、そして約14年間で海外にて2カ国の法人社長を経験。その後、経営コンサルティング会社に転職し、アパレル以外のビジネスの知見を深め、現在は、コンサルティング会社を起業し、本業に加えファッション系の専門学校で教示している。アパレル業界を目指す全ての方々に実践的なノウハウを伝授したいと思っています。